ethical selling

Is it really possible to sell ethically?

What is unethical selling by the way?

“Selling something that you know is not the best for the customer, but it makes you money, and you go ahead and do the sale.”

That’s bad. Its worse than stealing and it should be punishable just like any other crime.

So, it it really possible to sell ethically?

I think so, very strongly.

  • Start with a product that is really good. Don’t compromise on the quality of your product. This is the foundation and it has to be strong.
  • When you meet with your customer, understand you customer’s needs.
  • If those needs are not met by your product, WALK AWAY.

Walking away from a prospect is the most difficult thing to do in a sale. You’ve done so much hard work to find a prospect and you are just one meeting away from potentially closing the deal. And you don’t want to step back now. Right?

Wrong. Unless you step back the moment you figure out that your product is not the right fit for your prospect, you cannot run an ethical business.

An organisation’s culture and values start with how you sell !!

opportunistic fraud

I did something very wrong yesterday. And I want to share with you all the cost of simple wrong doings.

In Prague, taxis are notorious for cheating tourists. We were conned by the taxi guys when we took two cabs from train station to the hotel. They charged us 30 Euros for a ride that should have cost us just 10 Euros. I felt robbed.

The next day, I was adamant that we take the train to go around the city and not use the taxis. So went ahead and bought day tickets for all of us and roamed around happily on trains and trams. The next day, I realised that the we didn’t get the tickets punched at the station the day before. You’d have to do this before you board the first train. Which means, we could use the same tickets the next day.

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